What Stays in Vegas : The World of Personal Data - Lifeblood of Big Business - And the End of Privacy As We Know It by Adam Tanner in EPUB, DOC, FB2
9781610394185 English 1610394186 In "What Stays in Vegas," Reuters journalist and Harvard fellow Adam Tanner exposes the greatest threat to online privacy. It's not the NSA, but private American firms. These are companies like Caesar's Entertainment in Las Vegas that operate behind the scenes, behind the tiny script of legal agreements, with little to no oversight. "This is the information age, and information is power " screamed DocuSearch, "America's Premier Resource for Private Investigator Searches & Lookups" in 1996--and they were right. Despite the fact that Caesar's casinos are decades old and can't boast an array of singing gondoliers like the glitzy and glamorous Venetian, thousands of enthusiastic clients continue to pour through the ever-open doors of their hotels. The secret to the company's success lies in their one unrivaled asset: Caesar's Entertainment is able to track the activities of every hapless gambler that walks in. The company knows exactly what games he likes to play, what foods he enjoys for breakfast, for which holidays he prefers to visit Las Vegas, who his favorite hostess is and exactly how to keep him coming back for more. Caesar's dogged data-gathering methods have been so successful that they've inspired companies from across industries to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Some do this themselves. Others rely on data brokers. And not all sit on the right side of the legal line. Even if you've never set foot in a casino or signed up for American Airlines' frequent flier miles program--companies like Acxiom, Instant Checkmate, and People Smart that few have ever heard of, are still gathering information on you at every turn. Today, pretty much anyone has the power to publish revenge porn or slanderous gossip that will easily rise to the top of a simple Google name search. The reality is that we live in an age where our information is harvested and manipulated whether we like it or not. And it is growing ever more difficult for those businesses that choose not engage in questionable behavior to compete with those that do. Tanner's ominous and timely warning resounds: no one is safe. With societal and legal boundaries on the use of personal data still largely undefined, the potential for abuse can be utterly disastrous. As to what stays in Vegas? The answer: almost nothing..., In "What Stays in Vegas," journalist Adam Tanner exposes the greatest threat to privacy today. It's not the NSA, but good-old American companies. Internet giants, leading retailers and other firms are gathering data behind the scenes with little oversight from anyone. "This is the information age, and information is power " screamed DocuSearch, "America's Premier Resource for Private Investigator Searches & Lookups" in 1996--and they were right. In Las Vegas, no company knows this mantra better than Caesars Entertainment. Despite the fact that its Vegas casinos are decades old and can't boast their rivals' singing gondoliers or fountains exploding in a choreographed dance, many thousands of enthusiastic clients continue to pour through the ever-open doors of Caesars hotels. The secret to the company's success lies in their one unrivaled asset: they are able to track the activities of the overwhelming majority of gamblers who walk in. They know exactly what games we like to play, what foods we enjoy for breakfast, when we prefer to visit, who our favorite hostess might be and exactly how to keep us coming back for more. Caesars' dogged data-gathering methods have been so successful that they grew to become the world's largest casino operator, and they have inspired companies from across industries to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Some do this themselves. Some rely on data brokers. Others clearly enter a moral gray zone that would make American consumers deeply uncomfortable. Even if you've never set foot in a casino or signed up for an airline's frequent flier program, companies little-known to the public like Acxiom are still gathering information on you at every turn. And there are those, such as PeopleSmart and Instant Checkmate, that will sell your dossier to anyone for cash. The reality is that we live in an age where our personal information is harvested and aggregated whether we like it or not. And it is growing ever more difficult for those businesses that choose not engage in more intrusive data gathering to compete with those that do. Tanner's timely warning resounds: yes, there are many benefits to the free flow of all this data, but there is a dark side as well. With societal and legal boundaries on the use of personal data still largely undefined, the potential for abuse looms large. And, as to what stays in Vegas? The answer: almost nothing..., In What Stays in Vegas, Reuters journalist Adam Tanner exposes the greatest threat to online privacy. It's not the NSA, but private American firms. These are companies like Caesars Entertainment in Las Vegas that operate behind the scenes, behind the tiny script of legal agreements, with little to no oversight. "This is the information age, and information is power!" screamed DocuSearch, "America's Premier Resource for Private Investigator Searches & Lookups" in 1996 - and they were right.Despite the fact that Caesars casinos are decades old and can't boast an array of singing gondoliers like the glitzy and glamorous Venetian, thousands of enthusiastic clients continue to pour through the ever-open doors of their hotels. The secret to the company's success lies in their one unrivaled asset: Caesars Entertainment is able to track the activities of every hapless gambler that walks in. The company knows exactly what games he likes to play, what foods he enjoys for breakfast, for which holidays he prefers to visit Las Vegas, who his favorite hostess is and exactly how to keep him coming back for more.Caesars dogged data-gathering methods have been so successful that they've inspired companies from across industries to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Some do this themselves. Others rely on data brokers. And not all sit on the right side of the legal line.Even if you've never set foot in a casino or signed up for American Airlines' frequent flier miles program, companies like Acxiom, Instant Checkmate, and People Smart are still gathering information on you at every turn. Today, pretty much anyone has the power to publish revenge porn or slanderous gossip that will easily rise to the top of a simple Google name search.The reality is that we live in an age where our information is harvested and manipulated whether we like it or not. And it is growing ever more difficult for those businesses that choose not engage in questionable behavior to compete with those that do. Tanner's ominous and timely warning resounds: no one is safe. With societal and legal boundaries on the use of personal data still largely undefined, the potential for abuse can be utterly disastrous.As to what stays in Vegas? The answer: almost nothing..., The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone.In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company's success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers. They know exactly what games they like to play, what foods they enjoy for breakfast, when they prefer to visit, who their favorite hostess might be, and exactly how to keep them coming back for more.Caesars' dogged data-gathering methods have been so successful that they have grown to become the world's largest casino operator, and have inspired companies of all kinds to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Some do this themselves. Some rely on data brokers. Others clearly enter a moral gray zone that should make American consumers deeply uncomfortable.We live in an age when our personal information is harvested and aggregated whether we like it or not. And it is growing ever more difficult for those businesses that choose not to engage in more intrusive data gathering to compete with those that do. Tanner's timely warning resounds: Yes, there are many benefits to the free flow of all this data, but there is a dark, unregulated, and destructive netherworld as well.
9781610394185 English 1610394186 In "What Stays in Vegas," Reuters journalist and Harvard fellow Adam Tanner exposes the greatest threat to online privacy. It's not the NSA, but private American firms. These are companies like Caesar's Entertainment in Las Vegas that operate behind the scenes, behind the tiny script of legal agreements, with little to no oversight. "This is the information age, and information is power " screamed DocuSearch, "America's Premier Resource for Private Investigator Searches & Lookups" in 1996--and they were right. Despite the fact that Caesar's casinos are decades old and can't boast an array of singing gondoliers like the glitzy and glamorous Venetian, thousands of enthusiastic clients continue to pour through the ever-open doors of their hotels. The secret to the company's success lies in their one unrivaled asset: Caesar's Entertainment is able to track the activities of every hapless gambler that walks in. The company knows exactly what games he likes to play, what foods he enjoys for breakfast, for which holidays he prefers to visit Las Vegas, who his favorite hostess is and exactly how to keep him coming back for more. Caesar's dogged data-gathering methods have been so successful that they've inspired companies from across industries to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Some do this themselves. Others rely on data brokers. And not all sit on the right side of the legal line. Even if you've never set foot in a casino or signed up for American Airlines' frequent flier miles program--companies like Acxiom, Instant Checkmate, and People Smart that few have ever heard of, are still gathering information on you at every turn. Today, pretty much anyone has the power to publish revenge porn or slanderous gossip that will easily rise to the top of a simple Google name search. The reality is that we live in an age where our information is harvested and manipulated whether we like it or not. And it is growing ever more difficult for those businesses that choose not engage in questionable behavior to compete with those that do. Tanner's ominous and timely warning resounds: no one is safe. With societal and legal boundaries on the use of personal data still largely undefined, the potential for abuse can be utterly disastrous. As to what stays in Vegas? The answer: almost nothing..., In "What Stays in Vegas," journalist Adam Tanner exposes the greatest threat to privacy today. It's not the NSA, but good-old American companies. Internet giants, leading retailers and other firms are gathering data behind the scenes with little oversight from anyone. "This is the information age, and information is power " screamed DocuSearch, "America's Premier Resource for Private Investigator Searches & Lookups" in 1996--and they were right. In Las Vegas, no company knows this mantra better than Caesars Entertainment. Despite the fact that its Vegas casinos are decades old and can't boast their rivals' singing gondoliers or fountains exploding in a choreographed dance, many thousands of enthusiastic clients continue to pour through the ever-open doors of Caesars hotels. The secret to the company's success lies in their one unrivaled asset: they are able to track the activities of the overwhelming majority of gamblers who walk in. They know exactly what games we like to play, what foods we enjoy for breakfast, when we prefer to visit, who our favorite hostess might be and exactly how to keep us coming back for more. Caesars' dogged data-gathering methods have been so successful that they grew to become the world's largest casino operator, and they have inspired companies from across industries to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Some do this themselves. Some rely on data brokers. Others clearly enter a moral gray zone that would make American consumers deeply uncomfortable. Even if you've never set foot in a casino or signed up for an airline's frequent flier program, companies little-known to the public like Acxiom are still gathering information on you at every turn. And there are those, such as PeopleSmart and Instant Checkmate, that will sell your dossier to anyone for cash. The reality is that we live in an age where our personal information is harvested and aggregated whether we like it or not. And it is growing ever more difficult for those businesses that choose not engage in more intrusive data gathering to compete with those that do. Tanner's timely warning resounds: yes, there are many benefits to the free flow of all this data, but there is a dark side as well. With societal and legal boundaries on the use of personal data still largely undefined, the potential for abuse looms large. And, as to what stays in Vegas? The answer: almost nothing..., In What Stays in Vegas, Reuters journalist Adam Tanner exposes the greatest threat to online privacy. It's not the NSA, but private American firms. These are companies like Caesars Entertainment in Las Vegas that operate behind the scenes, behind the tiny script of legal agreements, with little to no oversight. "This is the information age, and information is power!" screamed DocuSearch, "America's Premier Resource for Private Investigator Searches & Lookups" in 1996 - and they were right.Despite the fact that Caesars casinos are decades old and can't boast an array of singing gondoliers like the glitzy and glamorous Venetian, thousands of enthusiastic clients continue to pour through the ever-open doors of their hotels. The secret to the company's success lies in their one unrivaled asset: Caesars Entertainment is able to track the activities of every hapless gambler that walks in. The company knows exactly what games he likes to play, what foods he enjoys for breakfast, for which holidays he prefers to visit Las Vegas, who his favorite hostess is and exactly how to keep him coming back for more.Caesars dogged data-gathering methods have been so successful that they've inspired companies from across industries to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Some do this themselves. Others rely on data brokers. And not all sit on the right side of the legal line.Even if you've never set foot in a casino or signed up for American Airlines' frequent flier miles program, companies like Acxiom, Instant Checkmate, and People Smart are still gathering information on you at every turn. Today, pretty much anyone has the power to publish revenge porn or slanderous gossip that will easily rise to the top of a simple Google name search.The reality is that we live in an age where our information is harvested and manipulated whether we like it or not. And it is growing ever more difficult for those businesses that choose not engage in questionable behavior to compete with those that do. Tanner's ominous and timely warning resounds: no one is safe. With societal and legal boundaries on the use of personal data still largely undefined, the potential for abuse can be utterly disastrous.As to what stays in Vegas? The answer: almost nothing..., The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone.In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company's success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers. They know exactly what games they like to play, what foods they enjoy for breakfast, when they prefer to visit, who their favorite hostess might be, and exactly how to keep them coming back for more.Caesars' dogged data-gathering methods have been so successful that they have grown to become the world's largest casino operator, and have inspired companies of all kinds to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Some do this themselves. Some rely on data brokers. Others clearly enter a moral gray zone that should make American consumers deeply uncomfortable.We live in an age when our personal information is harvested and aggregated whether we like it or not. And it is growing ever more difficult for those businesses that choose not to engage in more intrusive data gathering to compete with those that do. Tanner's timely warning resounds: Yes, there are many benefits to the free flow of all this data, but there is a dark, unregulated, and destructive netherworld as well.